Testimonial Dhyana DE
27 April 2023 2023-10-23 12:31Testimonial Dhyana DE
Start a journey from a cup of tea with Dhyāna
The company in short
The authentic tea experience
Dhyāna is a young business that proposes high quality leaf teas and natural infusions, from India, Nepal and Sri Lanka. The founder, Marta Ceschi, with a background in environmental engineering and geotechnics, tells us how the brand originates from the need to bring new ideas to life in a moment of great upheaval, like this pandemic.
Products are available on Dhyāna‘s official website.
“Privilegiamo tè in foglia di elevata qualità raccontando la storia dei luoghi da cui provengono i prodotti”
Marta Ceschi:
Founder, Dhyāna – Natural Leaf Tea
Interview with Dhyāna
Who is your product intended for?
Marta Ceschi, Founder at Dhyāna explains how the brand chooses producers that minimise the use of pesticides and chemical fertilizers, operating according to the principles of social responsibility and environmental sustainability.” Moreover, “Dhyāna has a strong cultural identity with reference to countries of the Indian area and it proposes a carefully curated selection of products. We want to be different from the majority of shops where you can find any kind of product, lower or higher quality alike.”
What makes your brand unique?
Marta Ceschi, Founder at Dhyāna explains how the brand chooses producers that minimise the use of pesticides and chemical fertilizers, operating according to the principles of social responsibility and environmental sustainability.” Moreover, “Dhyāna has a strong cultural identity with reference to countries of the Indian area and it proposes a carefully curated selection of products. We want to be different from the majority of shops where you can find any kind of product, lower or higher quality alike.”
Why did you choose Flexie?
"We got to know the website online. We chose Flexie for the type of paper of which the selected material was made and for the possibility to customise our pouches with a resealable ziplock".
Dhyāna values packaging mainly for its products communication, as it is able to build a link to tea’s places of origin and to the travel concept, through watercolour images, curated in every single detail.
What if Flexie was an emoji?
Marta Ceschi:
Founder, Dhyāna – Natural Leaf Tea
POUCH IDENTIKIT
Stand up pouch
Evocative taste: the standup pouches created by Dhyāna are literally picturesque.
13x22x8 cm size
A pouche size that is easy to store and ideal to pack the right amount of product.
Recyclable paper material
The perfect solution for a brand that chooses to be sustainable with recyclable packs, limiting the use of plastic.
Resealable ziplock
The ziplock allows to taste the product over time, perfectly preserving its aroma and flavor.
Multi-subject printing
Multi-subject printing allowed the management of different product flavors in just one order.
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