Sowing the seed of biodiversity with Smarties.bio

Research, tradition and taste: these are the key ingredients for innovative agriculture. By focusing on genetic research in horticulture, Smarties.bio aims to safeguard local biodiversity while promoting sustainability.

Identikit of the pouches

Company name

Smarties.bio

Country

Italy

Type of pouches

Flat pouch

Size

9x18 cm

Material

Recyclable paper

Optional

Aroma-saving zip

Print Type

Single subject

Round corners

No

Growing good seeds

Smarties.bio combines tradition and innovation in the world of horticulture to enhance and protect local seed varieties, making them suitable for distribution in the modern market.

The company in short

Smarties.bio is a young seed company that focuses on genetic improvement in horticulture, as well as the recovery, protection, conservation and worldwide distribution of vegetable seeds of local varieties. Its founders, a group of professionals in the agricultural world, conduct a genetic improvement and variety development programme in which they combine traditional knowledge with innovative techniques to promote the preservation of the biodiversity of the horticultural gene pool.

Interview

Who your product is intended for?

Smarties.bio is primarily aimed at industry experts, although it also aims to become a reference point for DIYers. In addition to Italy, the company targets the whole of Europe, with sales also in the United States.

What makes your brand unique?

Smarties.bio is distinguished by the importance it attaches to its Research and Development department, which combines innovative technical expertise with a profound knowledge of agricultural tradition. This approach enables the company to present itself as a point of union between all the elements of the supply chain: a liaison body between producers, distributors, retailers, the processing industry and consumers, in other words, a single expert and trusted point of contact.

Why did you choose Flexie?

„We got to know the platform on the Web. We chose Flexie because of the very high level of customisation available.“ Attributing a very important role to packaging, Smarties.bio chooses to rely on Flexie to create packaging that clearly conveys the seriousness and professionalism of the brand to both industry experts and DIYers.