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Testimonial Zoe EN

Can a cosmetic product combine the force of nature and the effectiveness of scientific formulations? Zoé Cosmetics shows that this is possible through products that grant visible results for beauty without compromise.
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Find nature in beauty with Zoé

The company in short

A made in Italy cosm-ethic line

Zoé’s product range is available online and in organic perfumeries, herbalists’ shops or parapharmacies.

In 2011, three young pharmacists set the beginning of an all-Italian adventure with the ambitious aim of creating an effective anti-aging cosmetics line that is also skin- and environment-friendly. All the steps, from Research & Development to Production, are meticulously managed internally to grant an excellent and safe product.

“Gli ingredienti sono sottoposti a lunghe ricerche per valutarne l'efficacia, ma anche il potenziale impatto ambientale”

Chiara Catalani:

Founder, Research & Development Manager

Interview with Zoé

Who your product is intended for?

Il brand si rivolge a tutte le donne che vogliono dedicarsi alla cura di sé con cosmetici naturali, ma per cui è altrettanto importante scegliere aziende eco-friendly che rispecchino i valori in cui credono. La fondatrice Chiara Catalani spiega infatti che “l’impegno verso la natura e gli animali è sottolineato anche dalle certificazioni ottenute, tra cui Vegan OK, Peta Vegan e Cruelty-Free. Inoltre, nell’approvvigionamento delle materie prime, l’azienda persegue politiche di Fair Trade e Sviluppo Sostenibile”.

What makes your brand unique?

La fondatrice Chiara Catalani spiega che nel nome Zoé, che in greco significa vita, è racchiusa l’essenza dei cosmetici che rappresentano la sintesi perfetta tra natura, efficacia e sicurezza.

Why did you choose Flexie?

Francesca Candian, Marketing & Sales Manager, racconta che l’incontro con Flexie è avvenuto grazie all’agenzia di comunicazione con cui Zoé collabora e che “è stato scelto per la flessibilità nelle forniture”.

What if Flexie was an emoji?

“Il packaging ricopre un ruolo primario, per questo abbiamo scelto una veste che rispecchi l'elevata qualità del prodotto”

Francesca Candian:

Marketing & Sales Manager


Flat pouch

Naturally Sparkling: the flat pouches created by Zoé stand out with their shimmering details.

9x18 and 8x14 cm sizes

Flat pouches optimise space allowing the packs to be easily stored inside display boxes.

Metallic material

Ideal to make laminated effects in different colours on some details of the design, with glossy and shining finish.

Resealable ziplock

The ziplock makes opening the pouch easier improving the final user experience.

Single subject printing

Single subject printing allowed the customisation of each product of the cosmetic line with a dedicated design.

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