Italy’s leading destination for beauty products.

Pinalli is the place where beauty reveals itself in surprising ways. The brand turns every gesture into an experience of wonder through a carefully curated cosmetic selection, exclusive collaborations, and packaging designed to leave a lasting impression.

Identikit of the pouches

Company name

Pinalli

Country

Italy

Type of pouches

Doypack

Size

18x21, 18x27

Material

Glossy

Optional

Reseable zipper

Print Type

Multi-subject printing

Round corners

No

Beauty kits that enchant

Pinalli amazes every season with kits and gift sets enclosed in flexible packaging so irresistible you’ll want to collect them all.

The company in short

Pinalli is Italy’s leading beauty distribution platform, combining a strong physical presence with over 100 stores and a digital one through an e-commerce site among the top in the market. Pinalli is the beauty destination for those who want to experiment and play with their own beauty: it promises a surprisingly fresh take on everyday beauty, breaking away from the monotony of pre-packaged experiences.

Interview

Who your product is intended for?

Pinalli speaks to all beauty lovers, of every style and age. It’s ideal for those who enjoy discovering new rituals, for those seeking leading prestige brands, and for those who follow the most social-driven trends. An inclusive and versatile destination, able to connect with every kind of beauty enthusiast.

What makes your brand unique?

In the beauty market, differentiation comes from the ability to combine expertise, personality, and innovation into a surprisingly engaging experience. For us, beauty means expressing yourself freely, breaking out of routine, and discovering new possibilities for self-expression and style.

Why did you choose Flexie?

“An original packaging solution that’s perfect for beauty.” After discovering Flexie online, we chose this option because it truly captures attention. Thanks to multi-subject printing, we can create personalized, one-of-a-kind packs that bring a smile and enhance the customer experience.