Flexible Packaging as a Strategic Lever for the Brand
In the world of plant-based nutrition, packaging has become a symbol of consistency and innovation. NaturVeg, an Italian brand specializing in 100% plant-based supplements and proteins, has taken an important step: moving from traditional plastic jars to flexible packaging. Together with Flexie, they have created a pack that combines functionality, sustainability, and aesthetic value — without compromising on quality.
Meet NaturVeg
“The first Italian brand specialized in vegan supplements.”
NaturVeg was founded in 2012 by Mauro and Monica Pagnanelli, vegans for over 25 years, who turned their personal experience into a mission: offering truly plant-based, ethical, and high-performance supplements.
Based in Italy, the company is now the only national brand offering a complete range of exclusively plant-based proteins and supplements, distributed through e-commerce, Amazon, and resellers across the country. Each product is formulated to provide a complete and natural nutritional profile, fully aligned with vegan principles and environmental respect.
🎯 The Challenge
A more sustainable food packaging solution that optimizes logistics
In 2023, NaturVeg decided to abandon rigid jars in favor of flexible pouches — a more sustainable and practical solution.
The goal was clear: reduce environmental impact, optimize transport costs, and improve the user experience, without compromising product quality.
Finding the right partner, however, was not easy. Change is often taken for granted, but for smaller businesses, every decision comes with real challenges: high minimum order quantities, logistical costs, long lead times, and difficult-to-sustain investments.
To make it even more complicated, many suppliers offered long delivery times and high environmental impact. NaturVeg, on the other hand, was looking for a local, reliable partner who shared its sustainability values.
✅ The Results
Packaging that brings instant advantages
After months of research, NaturVeg found the ideal partner in Flexie to support its transition to flexible packaging. The collaboration proved simple and intuitive, thanks to a guided process that helped define customized materials, formats, and finishes for every need.
Switching to flexible pouches brought immediate benefits: reduced costs and emissions, greater production efficiency, and a significant improvement in brand perception.
Every detail of the new packaging was designed to enhance the product — aluminum barrier material to protect against moisture and heat, resealable zip closures to preserve quality after opening, and a renewed graphic design that, thanks to multi-design printing, visually distinguishes the different product lines.
🏆 The added value for the Company
Packaging as a differentiating factor for brand positioning
The new flexible packaging has allowed NaturVeg to strengthen its sustainable identity, aligning every aspect of the product — from content to container — with the vegan philosophy that has always guided its choices.
Thanks to its collaboration with Flexie, the company can rely on a transparent, high-quality Italian supply chain that ensures proximity, direct control, and reduced logistical impact. Faster production times and greater flexibility in managing quantities, even for smaller batches, have made the process more agile and sustainable.
The ability to customize each reference through multi-design printing has given the brand a new visual strength, clearly distinguishing its various product lines. The result is high-performing, recognizable packaging that immediately communicates NaturVeg’s philosophy and constant commitment to the environment.
NaturVeg is a concrete example of how flexible packaging can become a strategic ally for sustainability. The collaboration with Flexie has allowed the brand to evolve without compromising its principles — achieving a result that combines aesthetics, functionality, and environmental responsibility.
