Sowing the seed of biodiversity with Smarties.bio

Research, tradition, and taste: these are the key ingredients for innovative agriculture. Smarties.bio, focusing on genetic research in horticulture, aims to safeguard local biodiversity while simultaneously promoting sustainability.

Identikit of the pouches

Company name

Smarties.bio

Country

Italy

Type of pouches

Flat bag

Size

9x18 cm

Material

Recyclable Paper

Optional

Aroma-saving zip

Print Type

Single subject

Round corners

No

Growing good seeds

Smarties.bio combines tradition and innovation in the world of horticulture to enhance and protect local seed varieties, making them suitable for distribution in the modern market.

The company in short

Smarties.bio is a young seed company focused on genetic improvement in horticulture, as well as the recovery, protection, conservation, and global distribution of local vegetable seed varieties. Its founders, a team of agricultural professionals, lead a genetic improvement and varietal development program that combines traditional knowledge with innovative techniques to promote the preservation of biodiversity in the horticultural genetic heritage.

Interview

Who your product is intended for?

Smarties.bio primarily targets industry experts, although it aims to become a reference point for hobbyists as well. In addition to Italy, the company serves all of Europe, with sales extending to the United States.

What makes your brand unique?

Smarties.bio stands out for the importance it places on Research and Development, combining innovative technical expertise with a deep understanding of agricultural tradition. This approach allows the company to position itself as a unifying link across the entire supply chain: a connection between producers, distributors, retailers, the processing industry, and consumers—becoming a single, trusted, expert point of reference.

Why did you choose Flexie?

“We discovered the platform online. We chose Flexie for its high level of customization.” Recognizing the crucial role of packaging, Smarties.bio decided to rely on Flexie to create packaging that clearly conveys the seriousness and professionalism of the brand, both to industry experts and hobbyists.