A packaging solution designed to stand out on retail shelves: flexible, distinctive, and 100% Made in Italy
In partnership with Flexie, Pioppo developed a tailor-made packaging system for the large-scale retail sector, combining production agility, high visual impact, and full alignment with the authentic taste of Made in Italy.
Meet Pioppo
“Creating snacks that are good in every way”
Pioppo Company is a young Italian startup born among the sun-soaked almond orchards of Agrigento—in a small village called Pioppo, where fragrant almonds have been harvested with love for generations.
Inspired by childhood memories of harvesting almonds with their grandparents, Carmelo, Valeria, and Luca reimagined the concept of dried fruit. Their mission? To create a healthy yet indulgent snack: almonds, hazelnuts and walnuts, free from additives, coated in fine chocolate, and crafted to combine flavour, sustainability, and creativity.
🎯 The challenge
Flexible food packaging: a smart strategy for retail and Ho.Re.Ca.
Pioppo needed a packaging solution that wasn’t just practical—it had to tell their story. A pack that embodied their values: wholesome, flavourful, health-conscious products made with care and passion. It had to reflect the excellence of Made in Italy, their drive for innovation, and the artisanal touch that sets them apart in a highly standardised retail landscape.
As a fast-growing startup, Pioppo also sought a more flexible and sustainable production system—one that could optimise workflows, adapt to market shifts, support product testing and small-batch runs.
In a competitive space like retail, speed, adaptability, and brand recognition are key—so Pioppo needed packaging that could keep up.
✅ The results
Flexible packaging for healthy, tasty snacks
To meet its packaging needs, Pioppo turned to customised flexible packaging, developed in close collaboration with the Flexie team. From design to production, it was a seamless partnership.
The result? A standout stand-up pouch that’s lightweight, practical, and visually engaging—designed to shine on shelf and perform in real-world conditions.
Every detail is engineered to enhance the product experience:
- Aluminium barrier material shields the chocolate-covered almonds from moisture and heat.
- Resealable zip keeps snacks fresh long after opening.
- Matte finish adds a natural, elegant feel that aligns with the product’s authenticity.
From top to bottom, the design is fully customised—offering a 360° brand experience that’s cohesive, vibrant, and immediately recognisable.
A pack that protects and elevates authentic italian taste
In a market often driven by price and generic flavours, Pioppo takes a different route: one of quality, authenticity, and respect for the land. The brand works closely with carefully selected local farmers who follow sustainable practices to grow real, flavourful products.
But great quality doesn’t stop at the ingredients—the packaging plays a role too. Thanks to Flexie, Pioppo’s packaging enhances the flavour experience, combining aesthetics with function and telling the brand’s story through every element.
What’s more, with 100% Italian production, the brand ensures quality, traceability, and a transparent, short supply chain that aligns with their values.
POP Almonds in doypacks: packaging that highlights every flavour
Thanks to multi-design printing, Pioppo created four unique graphic variations in one single order—giving each almond flavour its own identity. With low minimum order quantities and digital printing, the brand can test new ideas in small runs, experiment with materials, gather direct feedback from consumers, and react quickly to changing demands. It’s a smart, agile approach—perfect for a fast-moving market.
🏆 The bonus benefit:
Custom packaging, shared growth. A partnership that delivers.
The collaboration between Pioppo and Flexie proved to be a strategic move. With a modular production system, the brand can manage orders dynamically, adapting quickly to commercial needs—from product launches to seasonal campaigns and precise restocks aligned with real sell-out flows.
A smart approach that delivers real results over time:
An optimised packaging workflow, tailored to actual needs. Every order is precisely calibrated to demand—minimising overstock, reducing material waste, and boosting operational efficiency. More agility, less impact, maximum responsiveness to market needs.
