You have a brand of superfoods, powdered supplements or natural extracts. The product has been validated, but you still have some doubts about the packaging and would like to test a new solution.
The jar has been with you from the beginning, but every time you ship an order, check your inventory or calculate transport costs, something does not quite add up.
You are not the only brand asking this question. That is exactly why custom pouches for superfood are becoming increasingly popular in market categories such as superfoods, supplements and functional powders.
Jar vs doypack: the differences that really matter
Let’s look at the advantages of choosing flexible pouches for superfood products in terms of margins.
Paying higher weight brackets on every shipment
Doypack pouches take up less space than a rigid container with the same capacity. For those working with packaging for powdered supplements or high-density superfoods, such as protein powders, collagen, maca or spirulina, this means more capacity on each pallet and less wasted space in every box.
Shipping and logistics costs: the impact on margins
This is where jars clearly lose ground. PET is more sensitive to impact and drops than a flexible pouch.
Transport volume
Couriers often calculate rates based on volume as well as weight, known as volumetric weight. A cylindrical jar leaves empty air gaps inside the box, while a doypack, being more adaptable, makes better use of the available space.
Returns and damage
Fewer breakages mean fewer refunds, fewer negative reviews and less customer service management. For online sellers, this is a hidden cost that is rarely calculated, but has a real impact on margins.
The practical result: for the same product, flexible superfood packaging can measurably reduce the shipping cost per unit, especially at medium to high volumes.
Custom pouches for superfood: do they protect the product?
Preservation depends on the material used to make the packaging. A flexible doypack pouch made with materials and barriers suitable for food packaging can provide:
- An aluminium barrier against UV rays, essential for probiotics, vitamins and extracts that are sensitive to degradation;
- An oxygen and moisture barrier;
- The option of a resealable zip.
Practicality for consumers: which one wins in everyday use?
From the end customer’s perspective, the doypack wins on almost every aspect of real everyday use:
- It can be easily resealed with an integrated zip;
- It is lighter to carry in a bag or suitcase;
- It takes up less pantry space, even once opened, because it flattens as it is used.
For consumers who buy superfoods or supplements for daily use, these details influence loyalty decisions much more than you might think.
Take inspiration from Naturveg, which in 2023 chose to move away from rigid jars and adopt more sustainable and practical flexible pouches. The goal was clear: to optimise transport costs and improve the customer experience, without compromising product quality.
For most superfood and natural supplement brands selling online, custom pouches for superfood represent one of the strongest balances today between costs, preservation and brand perception.
