Start a journey from a cup of tea with Dhyāna

What if with a (good and premium) cup of tea it becomes possible to discover faraway cultures and places? With its tea leaves, Dhyāna creates a positive impact operating in harmony with nature and local producers and taking you on a journey of unexpected taste.

Identikit of the pouches

Company name

Dhyana

Country

Italia

Type of pouches

Stand up

Size

13x22x8 cm

Material

Recyclable paper

Optional

Resealable ziplock

Print Type

Multi-subject

Round corners

No

The authentic tea experience

Dhyāna joins the passion for eastern cultures and travel to the one for tea, with the aim of conveying interest towards the places from which it originates.

The company in short

Dhyāna is a young business that proposes high quality leaf teas and natural infusions, from India, Nepal and Sri Lanka. The founder, Marta Ceschi, with a background in environmental engineering and geotechnics, tells us how the brand originates from the need to bring new ideas to life in a moment of great upheaval, like this pandemic. Products are available on Dhyāna‘s official website.

Interview

Who your product is intended for?

Marta Ceschi, Founder at Dhyāna explains how the brand chooses producers that minimise the use of pesticides and chemical fertilizers, operating according to the principles of social responsibility and environmental sustainability.” Moreover, “Dhyāna has a strong cultural identity with reference to countries of the Indian area and it proposes a carefully curated selection of products. We want to be different from the majority of shops where you can find any kind of product, lower or higher quality alike.”

What makes your brand unique?

Why did you choose Flexie?

“We got to know the website online. We chose Flexie for the type of paper of which the selected material was made and for the possibility to customise our pouches with a resealable ziplock”. Dhyāna values packaging mainly for its products communication, as it is able to build a link to tea’s places of origin and to the travel concept, through watercolour images, curated in every single detail.