Preserves the uniqueness of the inflorescences thanks to hermetically sealed pouches
Fruity, pungent, spicy, refreshing: the important thing is to preserve it. We are talking about the aroma, one of the main organoleptic characteristics of light hemp, which has become rapidly popular in recent years. But why is it necessary to preserve the aroma of the inflorescences? Let us find out together.
Is the aroma of hemp really that important? (Spoiler: yes!)
It is well known that, thanks to the ever-expanding market for legal hemp, and the multiplicity of competitors, customers are increasingly discerning and demanding when it comes to choosing a CBD brand. And the aroma released from the inflorescences is precisely one of the aspects that consumers are most attracted to, for many reasons, including:
- Product distinctiveness: depending on the cultivation technique used and the hemp variety (e.g. Skunk, Cheese, Lemon Haze), each genetics can be characterised by a distinctive aroma.
Influence on sensory experience: the aroma contributes to a different drinking experience, depending on whether one perceives a fruity or herbal taste and/or smell, for example. - Product quality: aroma can indicate the quality of the inflorescence. It will be intense and pleasant if it is of high quality, while an unpleasant aroma could be an indicator of a low-quality hemp.
Now that it is clear how much aroma influences customer choice, let us understand what is meant by ‘airtight sachets’ when it comes to hemp packaging.
Super strong: the ideal airtight bags for hemp
Airtight doypack and flat bags are designed to store hemp inflorescences safely and effectively. This type of packaging provides perfect UV protection and helps to keep the internal temperature constant, preventing degradation of the inflorescences.
The airtight hemp bags are made of strong, highly protective materials. Equipped with an oxygen and moisture barrier, the sachets prevent alteration of chemical and physical properties and ensure prolonged freshness.
Perfect seal adhesion completes the pack. Strong, perfectly sealed sachets help maintain the aroma over time, impressing your customers every time they open it.
Every flavour is unique, just like your brand! At Flexie we always love to help our customers enhance their products with packaging that really makes a difference in the marketplace. Now all that remains is to get to work.
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